The Importance of Human Touch and Pipeline Development are Center Stage for 2011’s Executive Recruiting Trends
The Top 5 SGA has Heard Lately………
#1 In-sourcing vs. RPO:
This trend is toward selective, not full, recruitment process outsourcing. We will see outsourcing occur more often in the recruitment of high-volume, repetitive roles, and for the function of candidate sourcing only. There will be more RPO growth in the U.S. than Canada; more Canadian markets are focused on building internally. More executive recruitment functions are moving in-house, which is reflective of a growing transparency in the market. Increasingly, candidates can go online and see for themselves who holds which recruiting or leadership positions at a company, for example, rather than being forced to stay in the dark or play the guessing game to get in contact with the correct person.
#2 Talent Pipelining:
The importance of building a talent pipeline, as it helps employers get more return out of their recruitment efforts using the fewest resources, build a stronger employment brand, and create better relationships with candidates. Talent pipelining needs to be built into the recruitment process for key roles, as the push of relevant content and information to “nurtured” candidates helps build a company’s employment brand and increase passive candidates’ engagement and trust.
#3 Human Touch is Needed:
A poor or lengthy recruiting process can really hurt your organization’s chances of bringing the best talent onto your team. Just as candidates must sell themselves to you, you must sell your company to candidates. What’s your employment value proposition; how are you attracting, engaging, and retaining quality talent?
Begin to create a more candidate-centric recruitment process by adding more of a “human touch” to your process. Communicate with candidates when at all possible, and let them know where they stand as the process moves from phase to phase. View all candidates as a customer or potential future customer, client or employee.
#4 Social Media for Recruitment:
Social media: It can be really overwhelming. Most of us are familiar with the major social media platforms — and they are playing an increasing role in recruitment as companies realize they must diversify their recruitment efforts to stay on top. Mobile technology is emerging as a recruitment channel, as companies are also realizing the power of texting and mobile apps for recruitment. Even location-based social networking sites like Foursquare have growing possibilities for businesses and recruitment. Tablets like the iPad are also becoming more popular for work use as these devices increase the business applications offered, and companies are beginning to examine the power of tablet applications to help strengthen their employment brand and company profile.
Video interviewing is a trend that more and more businesses (and candidates) are starting to pick up on, and platforms like Skype, the largest network on the Internet, are also becoming more popular for use in interviews or for virtual meetings.
Using these mediums can be powerful — but the content you put out and the messages you are sending to candidates and employees must be relevant.
#5 The Demand for Experienced Recruiters:
Recruiters today are being asked to do more with less, making it increasingly difficult for them to be successful. The demand for experienced recruiters is high — and the recruiter of yesterday has changed to reflect a demand for those who have an in-depth knowledge of the company for which they’re recruiting.
What are you hearing?